Pho·tog Friday: Benj Haisch

If you're interested in being a wedding photographer, I highly recommend checking out the work of Benj Haisch.  He's based out of Tacoma, Washington and travels around the Northwest photographing weddings, engagements, and elopements.  His work has been published in Green Wedding Shoes, The Knot, Style Me Pretty, and Magnolia Rouge. He was named Photographer of the Week by Photo Focus.  Haisch is also an educator and participates in a number of workshops, most notably The Wolves Workshops that take place in La Graciosa near the Canary Islands.  What I admire most about Haisch - aside from his stunning photographs and brilliant choice of locations - is his sense of branding.  


In many of your classes - particularly your portfolio courses - you'll hear the term "branding" come up.  At first you may ask yourself, "What's all this nonsense about branding"?  Well, it has to do with your choices: the choice you make when you pick the font that goes on your website, the color, your logo, the layout of your site... mainly, your attention to detail and ability to produce a "complete experience" to the client as they wander through your website and portfolio.  Branding also has to do with the sub-genre of photography that you shoot.  For example, Haisch is focused on "Retail Photography" - more specifically: weddings and all the other types of photo shoots that relate to weddings.  Your branding also has to do with the consistency of your style of editing.


By no means does this "pigeon hole" him to only shoot weddings 24/7... If you visit his website, you'll also notice that he has a section titled "Personal" - aka - shoots that have nothing to do with weddings.  (That's how you can "sneak in" your other photo shoots on your site that do not necessarily fit into the sub-genre you're focusing on for your business.)

Take a moment to visit Benj Haisch's website (click "here").  Visit his "Featured Work" section, the "Categories" section, as well as the "Information" section. 
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Benj Haisch. "Benj Haisch | Photographer | Benj Haisch | Pacific Northwest Wedding and Elopement Photographer." Benj Haisch Photographer. N.p., n.d. Web. 12 Feb. 2016.

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